Let me correct the definition of what is Advertising.
Advertising is a paid, mass-mediated attempt to persuade.
Small difference, but an important one. Anything that is paid, and mass-mediated, is advertising.
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A Dialogue of Advertising, Public Relations, Promotions, and those who advocate Integrated Marketing Communications.
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About Me
- Daryl Orris
- Minnetonka, Minnesota, United States
- I have over thirty years of progressive experience as an Advertising Agency Chief Creative Officer and owner: AdWorks, San Francisco, Viking Creative Concepts, Inc., Minneapolis; As an Advertiser with Blend's Liquor Ice Cream; and, as a Professor of Public Relations and Advertising. My education: Administration and Advertising - University of Minnesota, B.S., M.A., C.Phil., Ph.D. ---- Evaluation Methodology and Techniques - Post-Doctoral Fellow University of California, Berkeley. ---- Portfolio: www.blendsicecream.com/viking/VCCppt.htm ---- Liquor Ice Cream: www.blendsicecream.com
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